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Keller Who?

  • Keller Williams Realty was founded in Austin, Texas, on October 18, 1983 by Gary Keller and Joe Williams.
  • Keller Williams Realty laid the foundation for agents to become real estate business people.
  • Mo Anderson owned the #3 franchise in the largest real estate company in the world, and left to become KW's
    Co-Chairman of the Board.
  • Gary Keller was chosen by Realtors across the U.S. as one of the "5 Most Admired Realtors" in the nation.
  • Gary Keller was named one of the "25 Most Influential People in Real Estate" by the National Association of
    Realtors.


    Keller Williams Facts:
  • 4th Largest Real Estate Company in the Nation
  • "Most Innovative Real Estate Company" - Inman News.
  • Over 60,000 active real estate agents.
  • Over 530 offices in the U.S. and Canada.



     The Keller Williams Philosophy:

     Our Mission:

     To build careers worth having, businesses worth owning and lives worth living.

     Our Vision:
     To be the Company of choice for a new generation of real estate agents and owners.

     Our Beliefs:
     The real estate buying and selling public is best served when the real estate industry is viewed as a local business
     driven by individual real estate agents and their image with their centers of influence.

     Our Belief System:
     Our beliefs are an essential part of who we are and how we conduct business.  The Keller Williams Belief System
     is the foundation for providing the ultimate in service for our clients.




WI4C2TS (pronounced why four see two tease) - Our Belief System In Action...


W - Win-Win . . . Or no deal
I - Integrity . . . Do the right thing
C - Commitment . . . In all things
C - Communication . . . Seek first to understand
C - Creativity . . . Ideas before results
C - Customers . . . Always come first
T - Teamwork . . . Together Everyone Achieves More
T - Trust . . . Starts with honesty
S - Success . . . Results through people



  Most real estate companies today operate under the belief that their associates are great
...because they work for a great company.

  Keller Williams believes it is a great company
...because it has great associates!

We believe that if we build the careers of our people,
...they will build the company.

This is the fundamental difference between Keller Williams and most companies.





Keller Williams Agents Declaration of Distinctions

  1. You don't have the right to limit my opportunities, and I don't have the right to limit yours.
  2. All are to be treated fairly, but all are not equal.  We all have the same opportunities.
  3. No one succeeds alone.  We are in it together!
  4. Quality is in the quantity.  Don't judge us by who we hire, judge us by who we keep.
  5. We are a bottom-up company.  Ideas MUST go through the Agent Leadership Council.  The company NEEDS
    the agents.
  6. There are no hidden agendas.  "I'm not going to lay awake at night worrying about people who aren't worrying
    about me."
  7. There are no secrets.  We are all open, giving, and sharing.
  8. People have lived before us.  We don't need to reinvent the wheel.  We implement modeling, mentoring,
    and masterminding.
  9. The AGENT is the brand - NOT the company!

"A vision so intoxicating it may be difficult to tell yourself to stop."


The desire to engineer a truly win-win company with no limits on associate career and income opportunities were the catalyst for change.  The Keller Williams team discovered a way to champion the highest possible commission structure in a full support environment with expanded profit potential for the broker, achieving both associate and broker income goals.  They then went one step further by advocating the concept that a commission program should be just one form of associate compensation no the only one.

A company based on this belief, and that decisions and profits are a responsibility and a reward for everyone, make Keller Williams stand apart.  Keller Williams is a leading real estate industry innovator for one very important reason - it wants to be!

Utilizing the World Wide Web, Keller Williams has impacted the industry yet again by creating a business management portal where agents can truly be fiduciaries in their career, as well as delivering a means for them to do it.

Mo Anderson
Co-Chairman of the Board

"Keller Williams has only one innovative purpose -
to benefit its associates today by helping them build their businesses."



Mark Willis
President and CEO
Keller Williams is founded on the principle that people make a difference.  Keller Williams believes sales associates are broker's colleagues and if brokers concentrate on developing their people, their people will, in turn, develop their companies.  Throughout the company a tradition new to the industry is being firmly established - brokers and associates as colleagues working in business together to develop each associate's business.  No detail has been overlooked to help provide career support for Keller Williams associates to achieve their highest goals.

The Keller Williams Systems and Management Support work interdependently to provide the foundation for this leading edge career opportunity.

"Savor a learning-based company, with people willing to share
their life experiences, it can take you to another place altogether"


As you would expect in the industry's finest real estate company, both education and training are tailor-made for our affiliate brokers and associates.  Keller Williams associates receive the very best in real estate education through the ongoing training from Keller Williams University. Formally established in 1996, Keller Williams University is a tangible extension of the company's continuous commitment to learning and growth.  Its educational programs are focused on increasing the personal productivity, sales skills and career development of its people.


Click to visit
Keller Williams University



Dave Jenks
Vice President of Research and Development




Every Keller Williams Market Center has at least 6 classes taught per week!

The Emerging/Newer Agent Curriculum




The Millionaire Real Estate Agent (MREA) and Team Curriculum
is based on the Millionaire Real Estate Agent book and models.








Does Keller Williams offer Technology to its Agents?








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